Insights

How To Analyze A City For Multifamily Investment

Market selection determines most of the outcome in multifamily. Before VDB Asset Management underwrites a single property, the metro and the submarket must clear a defined set of tests. This is the framework we apply, and the framework any investor evaluating a sponsor's thesis should expect to see.

Start With The Metro, Not The Deal

A well-located asset in a deteriorating market will underperform an average asset in a strengthening one. Market analysis precedes property analysis. The objective is not to find the fastest-growing city, it is to find the city where growth is durable, supply is constrained and the price being paid does not already assume perfection.

Nine Metrics That Decide The Market

01

Employment Growth And Diversity

Rental demand follows jobs. We track trailing 5-year and trailing 12-month non-farm payroll growth against the national average, then test how concentrated that growth is. A metro adding jobs across healthcare, logistics, advanced manufacturing, finance and technology is more durable than one where a single employer or sector drives the numbers. A useful screen: no single sector above roughly 25% of total employment and payroll growth at or above 1.5% annually.

02

Population And Household Formation

Total population growth matters less than net domestic in-migration and the pace of new household formation in the 20 to 34 age cohort, which is the primary renter pool for Class A communities. We also look at the ratio of renter households to owner households and whether it is trending upward, which typically signals sustained absorption capacity.

03

Income And Rent-To-Income Ratios

Median household income growth should keep pace with or exceed rent growth. When rent-to-income at the submarket level moves above roughly 30% for the target renter profile, further rent growth becomes harder to sustain and concession risk rises. This ratio is one of the most reliable early indicators of a market running ahead of its fundamentals.

04

Supply Pipeline And Absorption

The single most common cause of underperformance in multifamily is supply, not demand. We measure units under construction and permitted as a percentage of existing inventory at the submarket level, not the metro level, then compare that pipeline against trailing absorption. A submarket delivering new supply equal to more than 4% to 5% of standing inventory typically faces two to three years of rent pressure and elevated concessions.

05

Barriers To Entry

Land cost, entitlement timelines, zoning constraints, replacement cost and construction pricing determine how quickly competing supply can arrive. Where an existing asset trades meaningfully below replacement cost, the market has structural protection that no operating strategy can replicate.

06

Cap Rates And The Spread To Debt

We evaluate going-in cap rates against the 10-year Treasury and against prevailing agency debt costs. Positive leverage, where the cap rate exceeds the all-in borrowing rate, is not always available, but negative leverage must be underwritten explicitly and justified by contractual rent growth rather than assumed cap-rate compression. Exit cap rates should be underwritten at or above going-in, never below.

07

Operating Expense Trajectory

Property tax reassessment policy, insurance market conditions, utility structure and payroll costs vary sharply by state and can consume rent growth entirely. Coastal and Gulf markets carry insurance exposure that has repriced dramatically; certain states reassess at sale, which can reset the tax basis on day one. Both must be modeled from local data, not national averages.

08

Regulatory And Policy Environment

Rent regulation, eviction procedure, fee restrictions and local zoning posture shape achievable returns and exit liquidity. We favor jurisdictions with predictable, business-friendly policy and diversify across states to limit exposure to any single legislative change.

09

Liquidity And Buyer Depth

A market is only as good as its exit. We review trailing transaction volume, the number of active institutional buyers and the availability of agency debt for the asset type. Thin buyer depth extends hold periods and widens the bid-ask spread precisely when capital most wants to recycle.

From Metro To Submarket

Metro-level data qualifies a city; it does not qualify an investment. Within a single metro, submarkets can differ by several hundred basis points of rent growth depending on school district, drive-time to employment nodes, retail adjacency and the specific construction pipeline within a three-mile radius. Every metric above should be re-run at the submarket level before an asset is underwritten, and the pipeline analysis should be verified against local permit records rather than aggregated third-party data alone.

Red Flags That End The Analysis

  • Submarket construction pipeline exceeding 5% of standing inventory with decelerating absorption.
  • Rent growth outpacing income growth for more than three consecutive years.
  • Employment concentrated in a single employer or a single cyclical sector.
  • Underwriting that requires cap-rate compression at exit to reach the target return.
  • Insurance or property-tax assumptions carried over from another market rather than quoted locally.
  • Fewer than a handful of credible institutional buyers active in the submarket.

How VDB Applies The Framework

VDB Asset Management maintains active coverage across 22 target markets and has invested in 55 cities across 21 states over five decades. The firm screens hundreds of properties annually and transacts on a small fraction. Markets are reviewed continuously rather than at acquisition, and a metro that no longer clears the tests above is removed from the buy list regardless of the opportunities being marketed within it. That discipline, paid for by the deals we decline, is what has supported a 15.9% realized IRR (portfolio basis, since inception) and a 3.19x realized equity multiple.

For more on the sector itself, see our guide to the benefits and risks of multifamily real estate investing, or review our investment process.

Speak With The Team

To discuss our current market coverage or a specific metro, please visit our contact page.